Some business owners in retail stores believe that success in sales depends only on choosing the right product and its purchase price; But although these factors are necessary for the purchase of buyers in stores and convince them, the increase in sales does not rely only on these factors and the story of sales is much more complicated. Creating attractive, logical, and customer-friendly designs for store shelves and stands helps a lot in all stages of sales. Designing a beautiful retail fit out Dubai goes beyond placing different products on store shelves. How can you have a successful store with these interpretations? In this article, we mention four common mistakes in the store’s design and placement of shelves and stands.
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Ignoring The Role Of Retail Store Employees
It is true that the future of retail stores is shaped by technology, but this does not mean the elimination of retail stores. Retail stores are still very important. Therefore, marketing in a store through employees is very effective. Many customers still like to be guided by store employees while they walk through the store. Many customers like to use the opinions of store employees when choosing goods. They value interaction between customers and employees.
The Improper and Irregular Way for Buyers To Pass
The narrow, uneven, and winding path disrupts the flow of customers in the stores and causes a lack of comfort and peace in the stores. Store stands and product shelves together need a suitable space around them, and the design of the stands should be in a way that leads customers in a certain direction.
Lack Of Coherence in the Design Of Shelves and Store Floors
The many designs of different floors and shelves in the store distract customers from the products inside, and the use of wood, mismatched shiny metals, and different colored glass (or acrylic) causes confusion in the minds of customers and makes them feel uncomfortable. And it creates anger in customers.
Focus on Reducing Costs Rather Than Adding Value
Cost reduction can be an important part of a retail store’s marketing strategy. Over time, retail stores become adept at cutting costs. But You should aim to create value for customers in your marketing strategy rather than thinking about reducing costs.
Low Light, Poor Airflow, and Other Construction Problems
In any store, one should pay attention to a series of inherent factors that create peace in the buyers. The lights should show the products correctly. Air conditioning systems should not enter directly into areas where customers are walking or standing. Also, the stand of light products should not be placed in the direct path of airflow. Consult construction company Dubai to achieve a correct layout.